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I would advise the better approach required for your social or market research. If you have already decided it, I could conduct a qualitative or quantitative analysis of the information collected. For the qualitative analysis, I will code each interview of focus-group with Atlas-ti or MaxQDA. I could provide the codings, the codebook, and a integrated report explaining the results. For the quantitative analysis, I am able to conduct multiple regressions, multilevel analysis, and structural equations models in R or SPSS. I will provide you the outputs, tables, and integrated reports. A combination of both kinds of analysis is also possible, and always, very interesting!. The final report would contain the results and conclusions, showing the main insights, proposals and implications.
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